About This Article
Zoom Baby has more than 20 years’ experience helping customers understand fertility, ovulation and conception products. This article looks at the evidence behind Conceive Plus fertility lubricant and explains some of the reasons why it has attracted positive reviews from couples trying to conceive.
Published: 2015 | Last Updated: 29 August 2026 | By: Anthony Cunningham
A vital part of the conception process is fertility support. This is equally true for those that are just beginning to try for a baby and those that have been working at it for some time.
For many couples, fertility lubricants are useful when making love on a regular basis and trying to get pregnant. Some everyday lubricants have been shown in laboratory studies to negatively affect sperm motility or function, which is why couples who need to use a lubricant while trying to conceive may prefer one specifically formulated to be sperm-friendly.
One fertility-friendly personal lubricant available is Conceive Plus. Conceive Plus is FDA cleared for use by couples trying to conceive and has been specially formulated to be isotonic. Its pH range is designed to be compatible with sperm.
As well as being kind to sperm, Conceive Plus also offers the benefits of a traditional lubricant. It provides comfort for intimate sexual activity and supplements the body’s natural lubrication, thus making it more comfortable for couples to regularly have intercourse as part of the process of getting pregnant naturally.
Contents
- Conceive Plus Reviews
- Five reasons to believe Conceive Plus reviews
- Where to buy Conceive Plus
- Conceive Plus 75ml Tube
- Conceive Plus 30ml Tube
- Conceive Plus 8 Pre-Filled Applicators
- Conceive Plus Reviews at Zoom Baby
Conceive Plus Reviews
This fertility-friendly lubricant has been receiving positive reviews and is really easy to use. But can the Conceive Plus reviews be trusted? Rather than relying on reviews alone, it is useful to look at the evidence behind its sperm-friendly formulation. In this article we look at five reasons why Conceive Plus has become a popular choice for couples trying to conceive.
Five reasons to believe Conceive Plus reviews
1. Conceive Plus is FDA cleared for couples trying to conceive
This fertility lubricant was cleared by the United States Food and Drug Administration (FDA) in 2013 for use by couples trying to conceive. This clearance covers its use as a personal lubricant that is compatible with sperm, oocytes and embryos.
2. Compatible with sperm, oocytes and embryos
Scientifically formulated to be compatible with sperm, Conceive Plus has earned many positive reviews from couples. But you do not need to believe the Conceive Plus reviews on their own. Laboratory testing submitted as part of its regulatory clearance assessed its compatibility with sperm, oocytes and embryos.
3. Conceive Plus is pH balanced
Many Conceive Plus reviews mention that it is formulated to mimic fertile cervical fluids. Its pH and osmolality are designed to provide an environment compatible with sperm, rather than exposing sperm to some of the conditions associated with conventional lubricants.
4. Contains Calcium & Magnesium Ions
Conceive Plus contains calcium and magnesium ions. These ions are also naturally present in reproductive fluids and are involved in normal sperm function.
The inclusion of calcium and magnesium is one of the characteristics of the Conceive Plus formulation, alongside its sperm-friendly pH and electrolyte balance.
5. Shown to Support Sperm Compatibility
Laboratory studies of Conceive Plus have assessed factors including sperm viability and sperm motility. These studies provide more useful evidence about the product’s sperm compatibility than relying solely on Conceive Plus reviews found online.
For example, research relating to the formulation was presented at the 2009 Annual Meeting of the American Society for Reproductive Medicine and published in Fertility and Sterility, Volume 92, Issue 3, Supplement 1.
Where to buy Conceive Plus
Zoom Baby currently stocks several Conceive Plus options, including multi-use tubes and pre-filled applicators, so you can choose the format that best suits you. Different formats are useful depending on whether you prefer to apply the lubricant externally or use a pre-filled applicator for internal application.
Conceive Plus 75ml Tube
The 75ml tube is a multi-use option that allows either partner to apply as much or as little of the fertility lubricant as required.
Featured Product: Conceive Plus Fertility Lubricant – 75ml tube
The Conceive Plus Fertility Lubricant 75ml tube provides a reusable supply of fertility-friendly lubricant for couples trying to conceive. Its pH and electrolyte-balanced formulation is designed to be compatible with sperm.
Conceive Plus 30ml Tube
The 30ml tube is a smaller multi-use option and allows either partner to apply the lubricant as needed. It may suit couples who want to try Conceive Plus before choosing a larger tube.
Conceive Plus – 8 Pre-Filled Applicators
Conceive Plus can also be bought in a pack containing eight pre-filled 4g applicators. These applicators are designed for intra-vaginal use and provide a convenient way to apply a measured amount of lubricant internally. Always follow the instructions supplied with the product.
If you read some of the Conceive Plus reviews on our website, you will see that the pre-filled applicators are also a popular choice.
Conceive Plus Reviews at Zoom Baby
Conceive Plus is one of a number of sperm-friendly fertility lubricants available from Zoom Baby. Its FDA clearance, sperm-compatible formulation and choice of application formats help explain why it has remained a popular option for couples trying to conceive.
If you do purchase Conceive Plus from our website, you can leave feedback on the product page. Customer reviews can be useful for understanding what a product is like to use, although individual experiences should not be taken as evidence that a fertility lubricant will increase the chance of pregnancy.
Good luck with Conceive Plus from Zoom Baby!
About the Author
Anthony Cunningham, BA (Hons), MA, is a UK-based fertility testing expert and editor with over 20 years’ experience running Zoom Baby, a trusted source for accurate pregnancy, ovulation and fertility tests and testing guidance. He creates clear, evidence-based articles using NHS guidance, professional fertility resources, and conception planning best practices. Where possible, content is reviewed by fertility specialists and healthcare professionals to enhance accuracy and reliability, helping readers make informed testing decisions.





