About This Article
This Zoom Baby review examines the Freedom Pregnancy Test, including its packaging, stated sensitivity and customer experiences. The original review first appeared in January 2020. Product prices and customer comments are retained as historical context, while testing advice has been reviewed against current NHS guidance.
Originally published: January 2020 | Last updated: 22 October 2026 | Author: Anthony Cunningham
Historical Article Notice
This article was originally published in January 2020 and has been retained as a historical product review.
The review reflects the Freedom Pregnancy Test packaging, pricing and customer feedback available at the time. Product specifications, prices, availability and packaging may have changed since publication.
We have reviewed the article in October 2026 to improve clarity and update relevant pregnancy testing guidance, while preserving the original observations and customer experiences.
Freedom is another one of those brands of pregnancy test that you will find at the cheaper end of the market. The Freedom Pregnancy Test, which we are reviewing here, can be bought in supermarkets, as well as online. Often, this test is offered as a budget option. For example, you will find it at Asda, sitting alongside the more expensive Asda Pregnancy Test.
Freedom Pregnancy Test
The first thing that strikes you about this test is the packaging. It’s fairly dull and when you open the packet, the test itself is in a plain, unbranded wrapper. There is one small sheet of instructions with these tests, which is printed in red writing on a pink background. This does not make the instructions easy to read.
The manufacturers of these tests might want to look at the design of Wilko Pregnancy Test Sticks as a good example of how to package a budget pregnancy test. Similarly, the Clear & Simple Pregnancy Test is another good design.
In the box you get one pregnancy test. This is your typical, wee-on-a-stick midstream pregnancy test.
A single Freedom Pregnancy Test cost £1 at Asda at the time of the original review, which was obviously very cheap indeed. To put this into context, Sainsbury’s Pregnancy Tests worked out at £1.80 each, whilst Boots Pregnancy Tests were £2.50 each. So, it was a competitive price. These are historical prices and may have changed.
The worry with cheap pregnancy tests though is whether cheap pregnancy tests are reliable. We will look at this now and try to figure out if this budget pregnancy test is the bargain it sets out to be.
Is This An Early Pregnancy Test?
According to the (very hard to read) instructions, this pregnancy test will detect the pregnancy hormone (hCG) at a level of 25 mIU/ml. This makes it a regular pregnancy test rather than one specifically designed for early testing. It is best used from the first day of your missed period. The NHS advises that pregnancy tests are most reliable from that day onwards.
If you are looking to buy an Early Pregnancy Test, which may be used before your period is due, you can consider one of the more expensive tests from Clearblue or First Response. A budget option would be Zoom Baby Early Pregnancy Tests, which have a stated sensitivity of 10 mIU/ml. These more sensitive tests may detect pregnancy earlier, although a negative result before a missed period does not rule out pregnancy. Check the current product page for pricing and availability.
Is The Freedom Pregnancy Test Any Good?
We’ve scoured the internet for feedback on this so that we could give a balanced view.
A few of the threads that we have found in the forums describe concerns about possible false positive results. One lady on Mumsnet reported an instant positive when using the Freedom Pregnancy Test. However, when checking the result with a Clearblue Digital Test, she got a clear “Not Pregnant” indication. This is an individual account rather than evidence of the test’s overall accuracy.
Reading further into the thread, the contributor reported that she was not pregnant despite the positive result on the cheap pregnancy test, which she described as “bloody awful”. Closing, she said that she would like to see these tests “taken off the shelves yesterday”.
Another user on BabyCentre also reported what she believed was an incorrect positive result with the Freedom Pregnancy Test. These forum accounts have not been independently verified.
Some customers, who bought Freedom pregnancy tests, have contacted us directly to share their opinion after using one of the tests.
Andrea said (July 2021): “I seen some reviews in the freedom pregnancy test I done them had faint lines then I did a few more they was negative left it for a while done another late at night it give me a strong positive I have done other different brand pregnancy tests and none have came up positive all negative my daughter has done the freedom tests and hers was positive aswell and so was all other brands she done she is pregnant I don’t no whether to believe these freedom tests can anyone help please?”
What’s Your View?
Some of the feedback we found raised concerns about the reliability of these tests. However, a small number of anecdotal reports cannot establish whether Freedom Pregnancy Tests are generally unreliable. Price alone does not determine a pregnancy test’s accuracy. Please send us your feedback so that we may update this article to offer the most balanced review we can of Freedom Pregnancy Tests.
If your test result is unclear or does not match what you expect, follow the instructions carefully and consider repeating the test after a few days. If your period has not arrived after a second negative test, speak to your GP. See NHS guidance on pregnancy tests.
Want to let us know how you got on? Please contact us!
Featured Product: Zoom Baby Early Pregnancy Tests
Zoom Baby Early Pregnancy Tests
Sensitivity: 10 mIU/ml
These extra-sensitive midstream pregnancy tests can detect lower levels of hCG than standard 25 mIU/ml tests. They may detect pregnancy before a missed period, although testing from the day your period is due gives more reliable results.
About the Author
Anthony Cunningham, Fertility Testing Expert & Editor, writes about pregnancy testing, fertility and conception for Zoom Baby. He draws on years of experience supplying pregnancy and ovulation tests to customers in the UK.
Medical Disclaimer
This article provides general information and is not a substitute for professional medical advice, diagnosis or treatment. Always follow the instructions supplied with your pregnancy test. If you are concerned about a result or your health, contact your GP or another qualified healthcare professional.
